AEG, having been a part of the Electrolux group since 1994, is continuing to develop its prominent market position for domestic appliances.
As a result of its comprehensive revision in 2003, the brand is exhibiting more profile by consciously invoking the values that have developed since its foundation in 1889: Technical fascination, quality, longevity and a clear, structured design. Using these values, which are based on extensive consumer studies, AEG is presenting itself throughout Europe as a top brand for sophisticated, performance-oriented consumers.
